Direct Mail Campaign
Project Title: Beat Biodiversity Museum Direct Mail
Client: School Project
Overview:
To design a creative direct mail piece promoting a specific even campaign for the Beaty Biodiversity Museum at the University of British Columbia (UBC).
Goal:
To promote the museum to a specific audience who live in the Greater Vancouver Metropolitan Region.
Design Goals:
This direct mail campaign should inform, educate, inspire and expand the important work of the Beaty Biodiversity Museum.
Assets:
Beaty Logos and Icons - property of Beaty which was provided by our instructor.
Write-up Content - Provided by our instructor
Photos - Most photos are credited to Beaty Biodiversity Museum, unless stated in the material.
Other icons / illustrations - from Freepik.com
Theme: Treasure - Life, Family, Beaty
Activity: Treasure hunt / scavenger hunt
Target Audience: Families with children ages 6 to 12 years old.
Rationale:
I used the word 'treasure' because it gives us a picture of something valuable that people are willing, in great length, to attain. In a treasure hunt, it is something valuable to be discovered. So in this proposed event, we want our target audience to discover the value of the following:
(1) Life - learning biodiversity from the museum's collection is fun.
(2) Family - that the even will be an avenue for the them to discover the irreplaceable treasure that is already found in their home.
(3) Beaty - for them to appreciate what the organization is doing.
Mockup
